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Google Ads

Google Ads are such dumbasses.  Let me explain.

Today, son and I were talking about a project that I'm working on.  We're getting ready to move some dirt to make a level pad, so that we can pour a slab so that I can build a shop.

"Hey, Dad", he says, "we're going to need a transit."

Okay, I understand that, because we've got to level the pad.  A transit is a good idea, although not a tool that we think about every day.  But, he uses one at work, and finds the one he uses, and at about $250.00, it's not a bad idea.  The family can use it for other projects and I can use it for CFDA, leveling targets across a line.

So, we find one at Engineer Supply.  It's the exact same instrument that son uses at work.  It comes with a tripod, a stick, and all the stuff we'll ever need.  This is a lifetime purchase.  An instrument of this caliber should last my lifetime and the lifetime of my kids.  So, I pushed the button, gave them a card number and it's on its way.  Free shipping, 7-10 business days, yada, gada.

An hour or so later, I'm surfing around, and up pops a Google Ad.  For a transit level.


Hey, stupid!  I've already bought it.  There is no sense sending me an ad.  It's on the way.  And, I doubt that I'll be buying any more.  This one should last me forever.

I don't know what algorithm Google Ads uses, but they should know that once I've hit the "add to cart" button, the usefulness of ads is long past.

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