ALA WWI Bookmark to Bookplate Promotion

The American Library Association went to great lengths to promote its Library War Service during World War I. A primary goal of these promotions was to solicit gifts of books and magazines that could be distributed to servicement through ALA's camp libraries, hospital libraries, and deposit collections. ALA used postcards, posters, and other media for this purpose. I recently acquired a bookmark (shown here) that was evidently placed in books in bookstores. The bookmark is perforated in the middle so the top half could be used as a bookplate. The buyer of the book was encouraged to donate the book after reading it for use by men in uniform by taking the book to any public library or bookstore. The back of the bookmark has information about the scope of ALA's Library War Service. To see my other posts about ALA's Library War Service click HERE.