Beyonce Brings The Heat New Fragrance

Muy caliente....Hot that's what Beyonce new fragrance is aiming to  be and light a much-needed fire under the beleaguered fragrance business this February with her first scent, Beyoncé Heat. Industry sources estimate it could do $100 million at retail globally in its first year on counter. At least half of that figure is expected to come from U.S. sales.

And the entertainer — who is up for 10 Grammys on Jan. 31 — is more than up for the challenge. She can’t wait to get her scent into the hands of her fans.

“I’m so happy with it,” she said during an exclusive interview with WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments.

Read More Click Now

<script type="text/javascript"> var infolink_pid=396953; var infolink_wsid = 0; </script> <script type="text/javascript" src="http://resources.infolinks.com/js/infolinks_main.js"> </script>